About Ölz...
Our family business Ölz der Meisterbäcker has been producing fine baked goods for the Austrian market for over 85 years. In addition to the domestic market in Austria, Ölz baked goods are also very popular with consumers in Germany, Switzerland, Czechia, Slovakia, Slovenia and Italy.
Exports now account for around 44% of sales.
Facts & Figures
Ölz der Meisterbäcker is the clear market leader and at the same time the most popular bakery brand in Austria. Brand awareness is supported by 94% (Mindtake/Talk Dez 2024). 7 out of 10 Austrianconsumers prefer to use products from master bakers, over two-thirds regularly or more often (YouGov MAT Aug 2025).
- Sector: Food industry
- Company form: GmbH & Co KG
- Owners: Ölz family
- Total employees: around 1.070 persons
- Total revenue 2025: EUR 265 million
- Total export quota: 44%
- Product range: more than 100 products + 30 seasonal products
- Locations: 19 depots & 10 fresh services locations in Austria
Baking with love – taking responsibility
Our corporate strategy is long-term and value-driven. The responsible use of our raw materials is a key priority for us. In the areas of business, the environment and climate, as well as society and social issues, we actively champion sustainable and forward-looking solutions. In this way, we are steering our family business safely and responsibly into future generations.
Steps of sustainability at Ölz
- klimaaktiv Pact Partner 2030
- klimaaktiv Climate Protection Award 2011, 2015, 2016, 2017 & 2019
- ISO 50001 certified
- 100% green electricity
- Participation in the Vorarlberg Energy Efficiency Network
- Official RSPO member
- Switch to cibus certified free-range eggs
- 100% FAIRTRADE certified cocoa
- Austria's Best Family Business - Vorarlberg 2023
- Green Marketing Award in the category "Think Different" 2023
- Seal of Quality for Workplace Health Promotion (BGF)
- Top Employer Austria since 2018
- Awarded apprentice training company 2026 - 2029