Facts & Figures about Ölz
Since 1938, Ölz der Meisterbäcker has been successfully producing baked goods as an Austrian family business. In 2020, Ölz will remain the most popular bakery brand in Austria and will also delight its consumers very successfully far beyond the borders. Especially in Germany, the gusto on Ölz products is great. But also in Switzerland, Italy and France as well as in Eastern Europe, the Ölz baked goods enjoy great popularity.
Ölz der Meisterbäcker is the clear market leader and at the same time the most popular bakery brand in Austria. Brand awareness is supported by 97 %. 8 out of 10 Austrian consumers prefer to use products from master bakers, over two-thirds regularly or more often. The export share is now around 43 %.
- Sector: Food industry
- Company form: GmbH & Co KG
- Owners: Bernhard, Martin, Florian, Helmut Ölz
- Employees in Vorarlberg: around 648 people
- Employees at other locations: around 392 people
- Total employees: around 1.040 persons
- Total revenue 2022: EUR 240 million
- Total revenue 2021: EUR 213 million
- Total export quota: 43 %
- Product range: more than 100 products + 30 seasonal products
- Locations: 19 warehouse locations in Austria & 10 fresh services
Steps of sustainability at Ölz
- klimaaktiv Pact Partner 2030
- klimaaktiv Climate Protection Award 2011, 2015, 2016, 2017 & 2019
- Participation in the Austrian Energy Efficiency Network
- Official RSPO member (since January 2014)
- 100 % green electricity
- Switch to AgroVet certified free-range eggs
- 100 % FAIRTRADE certified cocoa
- Austria's Best Family Business - Vorarlberg 2023
- Green Marketing Award in the category "Think Different" 2023
- Seal of Quality for Workplace Health Promotion (BGF)
- Top Employer Austria 2022
- Awarded apprentice training company