Responsibility for our products

Ölz der Meisterbäcker is the first Austrian international baked goods brand to guarantee the use of eggs from controlled free-range farms! Excellent baked goods require excellent ingredients. This very much includes the eggs. And we only use eggs from certified free-range farms.

That makes sense. Food is often edible even after the best-before date has passed. This is exactly where the “Often Good for Longer Campaign” from the company Too Good To Go comes in. Because our products are a pleasure right down to the last bite, we are pleased to be supporting the initiative from the start.

Fairness is the recipe for success: As the number 1 brand for baked goods, Ölz Meisterbäcker uses 100% Fairtrade certified cocoa. FAIRTRADE ensures sustainability for cocoa - a raw material that we cannot source locally.

Naturalness & regionalism are two elementary factors for us when choosing our raw materials – this also applies to our main baking ingredient: flour. Transport routes are kept as short as possible. 

With regard to the origin of the honey, a clear path is necessary - we therefore rely exclusively on bee honey from the EU.

Ölz der Meisterbäcker is unique in Europe for using fresh milk in its baked products. “We have intentionally decision to use fresh milk as we want to offer our customers baked products with the best ingredients”, says Bernhard Ölz, Managing Director and co-owner of the company, regarding why they invested in their own fresh milk plant.

Our most popular classic bakes include the fine Ölz Butter Toast, the Ölz Butter Bread Plait and the Ölz Mini Butter Croissants. Why do these pastries taste so good? That’s because of the fresh Alpine butter from Austria.

“An important element of our Ölz quality guarantee is avoiding the use of preservatives wherever possible. The concept of clean room technology allows us to produce all Ölz sandwich and toasting broads without the use of any preservatives” explain Managing Director and co-owner Bernhard Ölz.

Where dyes are used at Ölz, we aim to use only natural ones. Azo dyes and titanium dioxide (whitening agents) are not used in our products.

The absolute best recipes, high-quality ingredients, exclusive use of free range eggs, no genetically modified ingredients, trans-fatty acids less than 1%, comprehensive quality controls & the highest hygiene standards are the 7 pillars of quality for daily operations at Ölz der Meisterbäcker.

As part of our internal working group for sustainability, Ölz der Meisterbäcker has been dealing with the issue of palm oil for several years already. The majority of fats used by Ölz, more than 80% in fact, are liquid vegetable oils (rapeseed, sunflower, etc.) as well as butter.

It is important to us that we keep up to speed with issues in nutritional sciences and have found the VEÖ to be a great platform. As a member of the VEÖ, the association of nutritional scientists in Austria, we have the opportunity to speak with experts in the field of nutrition and help to make a valuable contribution.

Because our products are delicious down to the very last bite, we are members of the Food is precious! initiative of the Federal Ministry of Farming, Forestry, Environment and Water in order to bring about an effective reduction in food waste..