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Responsibility for our products

free range chickens

Free-range eggs

Ölz der Meisterbäcker is the 1st international bakery brand from Austria that guarantees the use of certified free-range eggs! Really good baked goods need really good ingredients. These include, first and foremost, the eggs. And at Ölz they come from certified free-range farms.

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“Often good for longer”

That makes sense. Food is often edible even after the best-before date has passed. This is exactly where the “Often Good for Longer Campaign” from the company Too Good To Go comes in. Because our products are a pleasure right down to the last bite, we are pleased to be supporting the initiative from the start.

FAIRTRADE_Victorienne Fle

100% Fairtrade-certified cocoa

A recipe for fairness: As the number-one baked goods brand we, the master bakers at Ölz, insist on 100% Fairtrade-certified cocoa. After all, "baking with love" includes showing respect to the people who make it possible for us to make such delicious chocolatey goodies.

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Ölz Meisterbäcker Milchkanne

Pure food

All of our delicious Ölz baked goods are made from the best ingredients.As company founder Rudolf Ölz said, "You'll only get something good out of the oven if you put something good into the dough." And the master bakers at Ölz continue to bake according to this principle today.

For example, at Ölz we use fresh milk in our baked goods making us unique in Europe. Powdered milk is normally used as standard in bakery and confectionery products because powdered milk is easy to process and can be stored and transported in a similar way to flour." We made a conscious decision to use fresh milk because we want to offer our consumers baked goods made with the best ingredients," says Bernhard Ölz, executive partner at the company, explaining the investment in an in-house fresh milk facility. Fresh milk is a nutritious and natural ingredient which is very demanding in terms of hygiene and storage. Consequently, Ölz had to invest in its own chilled circuit and additional refrigerated rooms in order to be able to use fresh milk in the production of Ölz Milk Rolls, for example.

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Flour – the power of grains

Naturalness & regionalism are two elementary factors for us when choosing our raw materials – this also applies to our main baking ingredient: flour. Transport routes are kept as short as possible. The majority of the quality flour is with us within 90 minutes.

Ölz Meisterbäcker Quality as a guiding principle

Quality is our vision

The very best recipes, highest quality ingredients, exclusively barn eggs, no genetically modified ingredients, less than 1% trans fatty acids, comprehensive quality controls and the highest hygiene standards are the 7 quality commandments which the master bakers at Ölz follow in their daily work. more

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RSPO membership since 2014


Here at Ölz, our internal working group on sustainability has been working for several years now on the subject of palm oil.


The overwhelming majority of fats used at Ölz – over 80% – are liquid vegetable oils (rapeseed, sunflower, etc.) or butter. We only use palm oil when it cannot be replaced in the production process. Palm oil is a naturally solid fat, free from harmful trans fatty acids. The palm fats which we use are all carefully refined to ensure lower levels of 3-MCPD esters of fatty acids. There are no legally prescribed maximum values as yet. The EU is currently working on the issue, something which we welcome.

Ölz has been a member of the RSPO Roundtable on Sustainable Palm Oil since 2014. Ölz uses only RSPO-certified palm oil. 98% of the palm fat we use is already certified "segregated" (SG), the rest is certified "mass balanced" (MB).

The WWF agrees that palm oil in itself is not a "bad" oil. A larger proportion of the global requirement for vegetable oils can be supplied over a smaller area using palm oil but it must be cultivated in a manner which is ecologically, economically and socially sustainable. The Roundtable on Sustainable Palm Oil (RSPO) provides an important minimum standard for the cultivation of palm oil. Check our progress at www.rspo.org

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Use of natural dyes

Where dyes are used at Ölz, we aim to use only natural ones. Azo dyes and titanium dioxide (whitening agents) are generally not used in our products. The potentially carcinogenic azo dyes are synthetic dyes which are often used in food production to colour products.

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VEÖ membership

It's very important to us that we never stop grappling with nutritional issues. We have found an excellent platform on which to do this in the VEÖ, the official and recognised professional body of nutritionists in Austria. As a member of the VEÖ, the Austrian Association of Nutritionists, we have the opportunity to exchange ideas with experts on the subject of nutrition in order to be able to make a valuable contribution.

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