Ölz Butter Zopf mit Honig
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Responsibility for our products

The best recipes and raw materials are the foundations of our success. The careful use of resources is of top importance to us. For example, we use 100% FAIRTRADE cocoa, are committed to preventing food waste, avoid the use of preservatives by using clean room technology and are an RSPO member. 

free range chickens

Free range eggs

Ölz der Meisterbäcker is the first Austrian international baked goods brand to guarantee the use of eggs from controlled free-range farms! Excellent baked goods require excellent ingredients. This very much includes the eggs. And we only use eggs from certified free-range farms.

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Often good for longer

That makes sense. Food is often edible even after the best-before date has passed. This is exactly where the “Often Good for Longer Campaign” from the company Too Good To Go comes in. Because our products are a pleasure right down to the last bite, we are pleased to be supporting the initiative from the start.

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FAIRTRADE Kakaobäuerin Victorienne Fle

100% FAIRTRADE certified cocoa

Fairness is the recipe for success: As the number 1 brand for baked goods, Ölz Meisterbäcker uses 100% Fairtrade certified cocoa. FAIRTRADE ensures sustainability for cocoa - a raw material that we cannot source locally.

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Flour from the region

Naturalness & regionalism are two elementary factors for us when choosing our raw materials – this also applies to our main baking ingredient: flour. Transport routes are kept as short as possible. 

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Ölz Butter Plait with Honey in the Bakery

100% real bee honey

With regard to the origin of the honey, a clear path is necessary - we therefore rely exclusively on bee honey from the EU.

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Ölz Meisterbäcker Milchbrötle mit Alpenfrischmilch

Fresh Alpine milk

Ölz der Meisterbäcker is unique in Europe for using fresh milk in its baked products. “We have intentionally decision to use fresh milk as we want to offer our customers baked products with the best ingredients”, says Bernhard Ölz, Managing Director and co-owner of the company, regarding why they invested in their own fresh milk plant.

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Alpenbutter aus Österreich

Fresh Alpine butter from Austria

Our most popular classic bakes include the fine Ölz Butter Toast, the Ölz Butter Bread Plait and the Ölz Mini Butter Croissants. Why do these pastries taste so good? That’s because of the fresh Alpine butter from Austria.

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Ölz RIESEN Toast - Ölz Meisterbäcker

Free from preservatives

“An important element of our Ölz quality guarantee is avoiding the use of preservatives wherever possible. The concept of clean room technology allows us to produce all Ölz sandwich and toasting broads without the use of any preservatives” explain Managing Director and co-owner Bernhard Ölz.

Clean room technology uses a specially developed filter system to ensure an exceptionally clean atmosphere is achieved within the room. The air is replaced about 110 times every hour, making the environment similar to that of an operating theatre in a hospital. Since 2015 we have also been producing small yeast dough products under clean room conditions. This includes the Ölz Milch Brötle and Ölz Schulmaus products.

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Use of natural dyes

Where dyes are used at Ölz, we aim to use only natural ones. Azo dyes and titanium dioxide (whitening agents) are not used in our products.

The potentially carcinogenic azo dyes are synthetic dyes which are often used in food production to colour products.

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Ölz Meisterbäcker Quality as a guiding principle

Quality as a guiding principle

The absolute best recipes, high-quality ingredients, exclusive use of free range eggs, no genetically modified ingredients, trans-fatty acids less than 1%, comprehensive quality controls & the highest hygiene standards are the 7 pillars of quality for daily operations at Ölz der Meisterbäcker.

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RSPO membership since 2014

As part of our internal working group for sustainability, Ölz der Meisterbäcker has been dealing with the issue of palm oil for several years already. The majority of fats used by Ölz, more than 80% in fact, are liquid vegetable oils (rapeseed, sunflower, etc.) as well as butter.

We use palm oil only where no alternative is available for our production processes. Palm oil is a naturally hardening fat and is free from harmful trans-fatty acids. The palm fats we use are gently refined and therefore have a very low 3 MCPD fatty acid ester content. There is not currently a legal maximum value for this content. However, the EU is currently working on introducing this, which we welcome.

Since 2014, Ölz has been a member of the RSPO (Roundtable on Sustainable Palm Oil). Ölz uses only RSPO certified palm oil. 98% of the palm fats used today are certified as “segregated” (SG), the rest is “mass balanced” (MB).

As categorised by the WWF, palm oil is not fundamentally a “bad” oil. Using comparatively little land, a large part of the global demand for vegetable oils can be met. However, palm oil production must be done in a way that is ecologically, economically and socially acceptable. A minimum standard in this regard for producing palm oil is provided by the RSPO. You can follow our progress at www.rspo.org

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VEÖ membership

It is important to us that we keep up to speed with issues in nutritional sciences and have found the VEÖ to be a great platform. As a member of the VEÖ, the association of nutritional scientists in Austria, we have the opportunity to speak with experts in the field of nutrition and help to make a valuable contribution.


Food is precious!

Because our products are delicious down to the very last bite, we are members of the Food is precious! initiative of the Federal Ministry of Farming, Forestry, Environment and Water in order to bring about an effective reduction in food waste..

Recipe ideas for using up leftovers
Who isn’t familiar with the problem? Got some leftover bread, brioche or toast? What can you do with it? Here we’ve put together a few recipes for using up leftovers: Dinkel Vitalmüsli, Frühstücks-Gröstl, French Toast & many other recipes.

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Delicious Ölz breakfast recipes

Creative recipe ideas with Ölz products. Try them out and experience your own #oelzmomentofenjoyment.

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