Because good quality simply tastes better. Truly excellent baked goods require excellent ingredients. Along flour and butter, this very much includes the eggs. And we only use eggs from certified free-range farms. Ölz der Meisterbäcker is the first Austrian international baked goods brand to guarantee the use of eggs from controlled free-range farms!
Eggs are key ingredient and important quality feature of our baked goods. We consider it part of our corporate responsibility to ensure animals are properly cared for and kept in appropriate conditions.
At Ölz we have decided to switch to using eggs from controlled free-range farms. A responsible step towards improving animal welfare standards. Over 90% of our products are already made using certified free-range eggs. By 2024 we aim to use exclusively free-range eggs. What does “certified” mean exactly?
How chickens are kept is important to the wellbeing of the animals. Free range means that each chicken has at least four square metres of space to themselves alongside a flocking area, poles to sit on, nesting areas and litter. This gives the hens space to behave naturally, move around and get natural sunlight and fresh air. At Ölz der Meisterbäcker, this is guaranteed by certification authority agroVet .
Alongside the living conditions of the animals, Ölz der Meisterbäcker receives eggs whose origin has been certified by agroVet. This guarantee of origin ensures that the 25 million eggs we use each year come exclusively from within the EU . Locally sourced raw materials is important to us. Wherever high-quality ingredients can be obtained, we will source these as locally as possible. For example, our Austrian Alpine milk, Austrian Alpine butter and local flour. We apply the same principle when sourcing our eggs.
Strict adherence to free range requirements and guaranteed origin rules are constantly monitored by recognised institutions such as independent inspectors agroVet . When it comes to monitoring: Ölz der Meisterbäcker leaves nothing to chance. All raw materials are monitored from the very start throughout the entire processing chain through to the finished product. Ölz’ quality management works continuously to further improve standards. And this is appreciated by external auditors. There is good reason why Ölz der Meisterbäcker as a whole is IFS certified to the highest level (IFS stands for International Food Standard).
As early as 2009, we at Ölz der Meisterbäcker took a pioneering role and switched to using barn eggs. Now, as an Austrian family business, we are going one step further in terms of animal welfare and have been baking with free-range eggs since 2022. With the conscious selection of raw materials, we create change.
The Green Marketing Award annually honours the most sustainable marketing activities in Austria. Ölz der Meisterbäcker won first place in the "Think Different" category with its campaign "More love with free-range eggs". The jury and the consumers surveyed found it remarkable that we are the first European bakery brand to focus on certified animal welfare - and that goes beyond the legal requirements. We hope that the switch to free-range eggs will inspire other companies to pursue sustainable strategies.